ENII ACADEMY brings you new ENII BUSINESS courses. We believe in you, in your exceptional abilities and we want to help you develop and perfectly build your salon, for which you will be proud and which, in particular, will bring much higher and long-term and stable profits on which to develop your business further. We are monitoring the present and future of the nail professional world for you and want to give you a chance to become our partner, taking you professionally with our 15-year experience in all areas of our beautiful field and setting out the most important directions that will lead you to success. We want to support the development of Czech and Slovak salons, which work with high quality Czechoslovakian (us lubricated and harmless) products and provide exceptional professional services that not only sustain, but also develop and deliver the latest trends. It is a great honour that we have succeeded under ENII's wing more than once before.
BUSINESS START UP
IT'S FOR YOUR WHERE WILL GET TRANSPORT, SPECIAL AND TOTAL EFFECTIVELY WITHOUT "TEST-OUT" LOST TIME
We will do a very individual business analysis of our in (indoor) and out (outdoor) environment, customer base, competition tendency, market status and its development, product portfolio, education and certification, advertising options, barter advertising options, cost, finance, services, product sales, visual merchandising, risks and branding. We then go through the inspirations of the entrepreneurial journeys of the world's most famous salons as well as the brands, what their paths to the top were, and especially the key moments of their rise and further development, because in the beginning there was always a very similar woman like us, with similar fears and fears, only perhaps with greater perseverance or visionary, and it is this moment that we try to find, name and learn the way out from it and turn into a challenge. Next, we will give ourselves room to pursue some of the topics described below, which will seem most central to our case at any given time. Then we will be fully dedicated to assembling your individual businesses
BUSINESS NEXT STEPS
IT'S FOR YOU, WHERE'S HAND TO APPEAR LESS SPECIALLY INCLUDING OR HER SALON HIS LONG MOVING OUT OUT THE PLACES, LOSING THE BASE OR NOT TO BE THE PRESIDENT WITH OTHER IN THE RECLATION WHERE
We will do a very individual business analysis of our in (indoor) and out (outdoor) environment, customer base, competition tendency, market status and its development, product portfolio, education and certification, advertising options, barter advertising options, cost, finance, services, product sales, visual merchandising, risks and branding. We then go through the inspirations of the entrepreneurial journeys of the world's most famous salons as well as the brands, what their paths to the top were, and especially the key moments of their rise and further development, because in the beginning there was always a very similar woman like us, with similar fears and fears, only perhaps with greater perseverance or visionary, and it is this moment that we try to find, name and learn the way out from it and turn into a challenge.
Next, we will give ourselves room to pursue some of the topics described below, which will seem most central to our case at any given time. We will then be fully committed to drawing up your individual business plan, taking into account all areas that need to be acutely addressed and giving them a time frame. We learn to plan effectively every hour, day, week, month and year we have. We will learn to analyze our plan properly and to evaluate from feedback where our salon leads on. An assumption of what results will be brought to us. We look at the future, where we wish to go, what we therefore need to do today, what our dream customer is supposed to look like, what our dream team is supposed to look like, and a lot of other topics that we plan, step by step, for every day and every hour to get as close to our dream as we can.
Complete course information to browse directly on the course page link here: ENII BUSINESS NEXT Steps
BUSINESS MARKETING & SOCIAL MEDIA
IT'S FOR YOUR WHERE TO SPECIALLY TARGET NEW REPORTS OF BASES AND WILL BE WITH HIS MARKET - BRANDING THAT THE Most Successful RULES AND TRENDS
We will do a very individual business analysis of our in (indoor) and out (outdoor) environment, customer base, competition tendency, market status and its development, product portfolio, education and certification, advertising options, barter advertising options, cost, finance, services, product sales, visual merchandising, risks and branding. We then go through the inspirations of the business and marketing journeys of the world's most famous salons as well as brands, what their paths to the top were and especially the key moments of their rise and further development, because in the beginning there was always a very similar woman like us, with similar fears and fears, only perhaps with greater perseverance or visionary, and it is this moment that we try to find, name and learn to find a way out the way out from it. Next, we will give ourselves room to pursue the topic of REKLAMA described below
Then we will already be fully committed to drawing up your individual business plan focused on advertising and social media, taking into account these areas that need to be acutely addressed and giving them a timeframe. We learn to plan effectively every hour, day, week, month and year we have. We will learn to analyze our plan properly and to evaluate from feedback where our salon advertises to go next. An assumption of what results will be brought to us. We look at the future, where we wish to go, what we therefore need to do today, what our dream customer is supposed to look like, what our dream team is supposed to look like, and a lot of other topics that we plan, step by step, for every day and every hour to get as close to our dream as we can.
Complete course information to browse directly on the course page link here: ENII MARKETING & SOCIAL MEDIA
BUSINESS COACHING MANAGEMENT
IT'S FOR YOUR WHERE TO MAXIMALLY STREAMLINE SELF-MANAGEMENT, MOVE YOUR MOTIVES, REFINE THE PLANS, TAKE OBJECTIVES, START THE EFFECTIVE STAFF MANAGEMENT, EXTEND YOUR SALON IN THE NETWORK, PRESIDATE E- SHOP (ZN. Successfully), EXPECT OWN MARKET, SUPPORT OF SOCIAL NETWORK AND EXPLANATORY FROM NONE OTHER FINANCIAL TOK... ONE-DISCONTINUED MIX (WON'T INCLUDED)
We will do a very individual business analysis of our in (indoor) and out (outdoor) environment, customer base, competition tendency, market status and its development, product portfolio, education and certification, advertising options, barter advertising options, cost, finance, services, product sales, visual merchandising, risks and branding. We then go through the inspirations of the entrepreneurial journeys of the world's most famous salons as well as the brands, what their paths to the top were, and especially the key moments of their rise and further development, because in the beginning there was always a very similar woman like us, with similar fears and fears, only perhaps with greater perseverance or visionary, and it is this moment that we try to find, name and learn the way out from it and turn into a challenge. Next, we will give ourselves room to pursue some of the topics described below, which will seem most central to our case at any given time.
We will then be fully committed to drawing up your individual business plan, taking into account all areas that need to be acutely addressed and giving them a time frame. We learn to plan effectively every hour, day, week, month and year we have. We will learn to analyze our plan properly and to evaluate from feedback where our salon leads on. An assumption of what results will be brought to us. We look at the future, where we wish to go, what we therefore need to do today, what our dream customer is supposed to look like, what our dream team is supposed to look like, and a lot of other topics that we plan, step by step, for every day and every hour to get as close to our dream as we can.
Kompletní informace o kurzu si projít přímo na stránce kurzu odkaz zde: ENII COACHING MANAGEMENT
COLOR TYPOLOGY & COLOR THEORY
IT'S FOR YOUR WHERE WANT TO PASE TO THE APPLICABLE DEPTHS OF THE SEGMENT BEAUTY / FASHION, WHAT WILL NOT COME A 12-TI DEGREE SYSTEM OF BAREVY TYPOLOGY WHEN WHERE'S OWN OWN TO A COLLL AND FACE SYSTEM WHERE NOT THING THOUP. THIS ALL HAPPENS ALSO SHAPES EVEN PSYCHOLOGY. SIMPLY SURVEILLED TO KNOW OFFICIALLY THE COLOR AND SHAPE RANGE WE CAN DO OUT OUT HER CUSTOMER AND OTHER HIS MORE, CAN WE MORE TO DO OUT A MEAR AND STYLING AND CAN DO THE NAPROSTO OF NEW SERVICE IN THE SALON.
Colors as colors affect body and soul, which colors are the right ones for us, how they relate to our psyche, what to use in business, classics, evening, day.We will do our own color typology with a scarf system and we will learn color scales as well - hair, skin, teeth color, skin, psyche, and feminine principle that we don't just need to match to the characters and the coloring to our colours, which we need to match the coloring to the colours and all the colours, the colours, the colours to all the colours, the colours to learn the colours, the colours, the colours, the colours, the colours and the colours to all the colours, the colours, the colours, the colours, the colours, the hair, the hair, the hair, the colours, the colours, the colours, the colours, the colours and the colours, the colours, and the colours to the colours to the colours to the colours to the colours, and feminthe colours to the colours to the colours to the colours to the colours to the colours to which we need the colours to the colours to the colours to the colours to the colours to the colours to which we need the colours to which we need the colours. We learn simple corrections of shapes and colours and the association of styling with nail design in all areas and for various occasions - business rules, big evening, day, small party, leisure or on trend.
People & Product
The basic building blocks of our business, which we need to get to know perfectly, evaluate and turn the minimum into the maximum, the role played by selection, concentration on "bestsellers" (not just about products, but also people) and their development, strength of feedback, thinking with respect to sustainability - how we maintain the same standard constantly on both topics, assessment, base and scope for development and experimentation
Investment & Profit
Cost reduction means not only financial but also our own - time and energy, we need to divide the investment into so-called "Base," that is, the necessity for us to function and survive, but also into the development, visionary and modernization and building of a brand name, for example. We must carefully protect the profits and treat them with enormous entrepreneurial humility and humility to us in a much-cherished work through which we can create value not only material but also meaningful, helping and transcending into the far future.
Idea & Plan & Recovery & Result
All commerce and sales publications speak very much the same: There are no unworkable ideas, and all the big entrepreneurs, led, for example, by Apple founder Steve Jobs or the incredible Coco Chanel, are absolute proof of that. We, too, will therefore look for a challenge in our thoughts and ideas, and try to start breathing life into them and drawing lines of realisation... perhaps our outcome or even just the path to it will completely surpass our initial thoughts.
Customer
The most important person for our business must be given maximum care long before they first visit our salon. We will answer questions about what customer is important to us, how we address him, how we arrange for him to "see" us, what the customer who creates the so-called "Base" and what looks like the one that's going to make the biggest ad for us, how we're going to arrange for him to come back to us in the long run, how we're going to find out what he wishes to find with us, how we're going to make sure he leaves more money with us, and how we're going to make sure he's not tempted by competition.
Employee & Team
What does an employee look like that will bring us exactly what our salon needs? Where will I find him? How will I know his potential? How will I motivate him? How will I give him feedback? How will I get him to evolve? How will he bring me more customers in the long run? How will I make him my "clone"? How will I keep all this in the long term? How will I put him into the team? How will I build a functional team? How will motivate him?
Product & Sales
Selection of a Quality Product, professional training is another very important chapter if we reduce costs by selecting a cheap and lower quality product, then later on we often find that customers will stop returning to us and, for example, create so-called "Basis," it is therefore important that we choose a product that not only covers our customer needs, but also helps us expand them, keep them trending and evolving, and also helps in sales, which can greatly help us increase profits. We look at the effects of proper visual merchadising (working with a product in space, window, barter, and oral advertising).
Service & Service
Service, services and added value in our salon can make a big separating element from competition, we can bring in new and expanding services that will bring us a new client area and or we can become lecturers of excellent professional services ourselves with our own invention.
My brand
Building my own brand is one of the most amazing values on business, we'll discuss logo, fonts, colors, inspiration, direction, targeting, low-cost campaigns, future, quality of service, sustainability as well as added value, loyal and long-term customers, as well as business friends
Advertising
A huge theme of social media, online advertising, physical ads, barter ads, low-cost ads, and oral ads. We will analyse the exact ad intervention tailored individually, which can change and develop our salon from the very base.
Market and competition
Market tendencies and competition are important with great respect to get to know, inspire, add a giant piece of honest toil and your invention and then pamper this mix constantly, keep in mind that the quantities of "market" and "competition" are constantly variable, and someday we may well look back and find that competition is inspired with respect by us...
Pareto's Principle 80 / 20 or the Paret Rule in our amazing field
Efficiency recognized that 20% of our customers make up 80% of our profit and that in 20% of our time we will make 80% of the core steps for both our business and our life are completely invaluable and will be devoted to it, for as long as you need, because on this topic, adapted to our field, we mostly stay the most:)
SWOT
Classical analysis of "strengths - weaknesses - opportunities - risks" adapted for beauty / fashion.
In & Out Individual Analysis
Detailed analysis of our internal and external factors with incorporation of marketing and advertising most commonly used in our beauty / fashion business.
Financial analysis
Costs necessary, residual, superior, ultra superior... and, of course, profit treatment, so as to make us more profit. We know when to deny ourselves a new handbag and invest in a new product rather so that before long we can buy even five handbags and be called PRADA - how are we, my ladies? ;)
Individual business plan
After individual analysis, we will work out our detailed business plan based on it. We'll schedule every other hour, day, week, month and year. We will set out precise priorities and how to understand when they are changing and, in particular, how to react quickly. We will include finance, advertising, service, product, branding, customer, employee, education and even... self.
Key moment
How to evaluate, replan, understand and, most importantly, transform change. Decision making and visionary hand in hand with the security of strong foundations. Preparedness and flexibility for a key moment will be one of the core factors that I will set us apart from others in the future.
Inspiration
5 of the world's most famous salons and stories of the rise and key moments of famous brands... did that damn well fire them up in record time? It's mostly very but very simple:)
Coaching +
You'll still be able to reach out to us on counselling issues... and of course we want to see you (preferably in Moravia for familiar reasons) and know how you're doing:
Business startup successful and quick launch of salon / shop beauty / fashion + business plan individual 160€ Business NEXT Steps successful development of salon / shop beauty / fashion + business plan individual 160€ Business MARKETING & SOCIAL MEDIA successful promotion with influx of new clients + social media plan individual 120€ Business Coaching MANAGEMENT effectively manages ourselves in the salon / shop beauty / fashion + personal development plan and business plan 160€ Colour Typology & Color THeory how the colours affect body and soul, which colours are to us the right STYLING shapes, colours, materials, colours, polishes and mats exactly according to the typology of colour and character not just in the nail design 120€
LECTURER
Milada Miltáková
International Sales Manager ENII NAILS, experienced 16yrs:
area/brand/sales management Intimissimi, Zara, Reserved, Calvin Klein, Emporio Armani, Linga Dore, color typology & styling by Dior…
I'm looking forward to seeing you!
sale@eniinails.com